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Winning the Senior Market

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Advertising to Seniors Misses the Bulls-Eye

A problem inherent in most ads directed at seniors is this: messaging is focused on how a product or service aids a senior’s daily living rather than how it enhances life.  That’s because ads are generally created from the perspective of a caregiver or the adult child of the senior, rather than the senior they are meant to reach.  They don’t address the senior’s most important priority – that is, to get the most out of living.  As a result, these ads don’t make an emotional connection; they don’t tug at the senior’s heartstrings.

"The Most Valuable Generation"

CIRCA 46 focuses solely on marketing products and services to the Baby Boomer generation that controls 70% of total American household income and 50% of all consumer spending.  A.C. Nielsen calls them: “The Most Valuable Generation in the History of Marketing.”

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Brands We've Helped Thrive

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Parsons Group Inc Logo
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100 Plams
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Waterford
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Part of a Larger Family

CIRCA 46 is brought to you by Slingshot, an award-winning integrated marketing, media and advertising agency that partners with brands of all shapes and sizes to connect with customers and achieve meaningful growth.

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I'm Ready For My Business To Start Thriving.

If you’re seeking a strategic and thoughtful partner to help grow your business and improve the health and wellbeing of your customer base, we’d love to hear from you. Please submit a few basics and we’ll be in touch soon!